Women account for more than half (54%) of the total number of mobile users in the Brazilian market. Out of the 120 millions of mobile lines to be activated at year end, almost 65 millions will be used by women. This is a large change from 2002 numbers, when women accounted for only 43% of total cellulars in country (which was around 15 millions by that time).

On average, women acquired around 8 millions of mobile lines per year since 2002. Research shows that 41% of those lines are usually received as gifts from husbands and parents, which explains the high growth during XMas and other holidays.
The recent study also shows that 36% of the women is between 19 and 32 years old, and 30% between 33 and 50. Out of the 36 million Brazilian women without a mobile phone, 15% plan to get one soon, specially those older than 51. The key factors is still price (for 74% of people), followed by the carrier (ie brand, with 71%) and handset model.
Despite there are more women owning mobile phones, men still use and expend more, almost 50% per month more on average.
Both men and women have similar patterns in terms of value added services such as SMS (around 45% use), music, MMS and video (around 10%). Young women between 19 and 24 are the heavy users of special features on mobile phones: 88% use SMS, 45% use voice mail and 31% download games.   Source TI Inside

This entry was posted on sexta-feira, dezembro 14th, 2007 at 14:03 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.