Web grows 45%, calls attention in ad market
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20/10/08
The project Inter-Meios released this Monday another optimistic scenario for the advertisement market.
From January to August, the means of communication had a R$ 13.3 billion profit with ad sponsorship, which represents a 15.46% grown in relation to the same period last year.
Internet was the mean that grew the most compared to 2007 with 45%, followed by cable/satellite TV in second place, with 28.5%. Radio had an expansion above the average, with 23.3%, little bit more than the movies, which grew 21.3%.
Magazines went up to 19.4% and newspapers, 16.4% compared to 2007. Television had a R$ 7.8 billion profit and 14% growth, followed by international media, improving in 4.9%.
Guides and lists lost 11.6% in comparison to the same period in 2007.