IBOPE/NetRatings released this week their latest official report about Internet usage in Brazil. Total number of users in September 2007 have reached 37 Millions, being more than 20 Millions at home. Brazilians continue to lead worldwide the average monthly time using the web, with average 22 hours per month, ahead of USA and Japan with average 18 hours per month each.

Growth was higher for kids and teens, showing a number 53% higher than in September 2006. Average annual growth in total number of Internet users at home was 47%.

The categories with biggest growth in traffic were house and fashion, up 73% from last year, travel and tourism up 67%,  and automobiles up 57% from Sep 2006. Gastronomy, real state and human beauty were the sub-categories inside house and fashion that account for highest growth.

Search, portals and communities lead among other popular activities, reaching almost average 5 hours per month per Internet user, around 30% than last year. New multimedia tools are the reason behind such additional amount of time spent on line, specially by women and young people.

This entry was posted on quinta-feira, novembro 1st, 2007 at 11:34 and is filed under Business in Brazil, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.