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20/10/08

The project Inter-Meios released this Monday another optimistic scenario for the advertisement market.

From January to August, the means of communication had a R$ 13.3 billion profit with ad sponsorship, which represents a 15.46% grown in relation to the same period last year.

Internet was the mean that grew the most compared to 2007 with 45%, followed by cable/satellite TV in second place, with 28.5%. Radio had an expansion above the average, with 23.3%, little bit more than the movies, which grew 21.3%.

Magazines went up to 19.4% and newspapers, 16.4% compared to 2007. Television had a R$ 7.8 billion profit and 14% growth, followed by international media, improving in 4.9%.

Guides and lists lost 11.6% in comparison to the same period in 2007.

Carrie-Ann Skinner, PC Advisor, 20 Oct 2008

Mobile phone viruses and spam looks set to rise, says the Georgia Institute of Technology Information Security Center (GTISC).

According to its annual Emerging Cyber Threats report, cybercriminals will start targeting smartphones as they are being used more frequently by users when it comes to finacial matters and therefore are a source of sensitive personal data such as credit card and bank account details.

The GTISC also said its expected spam and virus attacks to take the same form as those that are designed to attack PCs.

Simeon Coney of Adaptive Mobile, which provides security software mobile phones, told the BBC: “One of common types we see now runs amok on the Symbian platform. These viruses work their way through the contact book, sending themselves out to every subscriber who has been called or has called that handset”.

Coney said there are 100,000 mobile virus attacks a day but most users are not affected as many mobile viruses are not very sophisticated. He advised mobile users to use precautions similar to those exercised when using a PC.

“Think twice before running any attachment from someone you don’t know, check your bill on a regular basis, and ensure your Bluetooth connection is not set in discoverable mode.”

The Emerging Cyber Threats Report suggested mobile operators, handset manufacturers and application developers need to work together in securing handsets

Jessica Doulcourt, CNET News, Oct 10

Voice-responsive search has been available from Yahoo’s OneSearch 2.0 application for select BlackBerry phones since this last April, but until this week only a few of you could to try it out.

On Thursday, Yahoo slipped voice recognition into the OneSearch 2.0 home-screen shortcut–available for a smattering of Nokia Series 60 phones–and in the Yahoo! Go 3.0 files for select BlackBerry, Nokia Series 40, and Nokia Series 60 models, such as the BlackBerry Curve and high-end Nokia and Sony Ericsson phones. Those using older versions of either of these apps will have to download them anew to get the chatty update.

Operating the voice search is simple–on BlackBerry, just hold down on the green ‘talk’ button and speak your search term. OneSearch will start scouring Yahoo’s database for answers as soon as you let go. Nokia owners can hit the pencil key to get going. Those without pencil keys will launch tier search by pressing the right shortcut key (labeled Y! OneSearch) and speaking or typing into the search box that appears.

Although voice-recognition technology is constantly improving as a whole, many voice searches I’ve tried using various applications have fallen flat. It helps to launch uncomplicated searches in quieter areas. I’ve experienced my share of success, but have also had to punch in search terms or edit them in the search field when the speech recognition software bungled a command or when the search engines didn’t return the results I had in mind. Still, it’s good to have options, and as the technology improves, voice searches will save plenty of typing time and hassle.

You can download the OneSearch 2.0 with a voice start-screen widget for select Nokia Series 60 phones by navigating to m.yahoo.com/shortcut from a PC or phone. The new version of Yahoo Go 3.0 (technically 3.0.4.6), which includes the voice-supporting Yahoo OneSearch widget, can be found for some Nokia and BlackBerry models at get.go.yahoo.com from a PC or the phone’s native browser.